Hana ʻia ka ʻoihana kūʻai a me ka lawelawe ma nā ʻaoʻao ʻē aʻe o ka hapa nui o ka ʻike o ka mea kūʻai aku: ke kūʻai aku.Inā hana like nā mea ʻelua, hiki iā lāua ke lawe i ka ʻoluʻolu o ka mea kūʻai aku i kahi kiʻekiʻe.

ʻO ka hapa nui o nā ʻoihana e ʻae iā Marketing e hana i kāna mea e lawe mai i nā alakaʻi.A laila hana ʻo Service i kāna ʻāpana e mālama i nā mea kūʻai aku hauʻoli a kūpaʻa.

"Ke nānā ʻia nei he mau keʻena pili ʻole ma nā ʻaoʻao ʻē aʻe o ka pōʻai kūʻai aku, ʻaʻohe mea hōʻike e hana ana nā hui kūʻai aku a me nā lawelawe lawelawe ma ke ʻano he hoʻonui ʻana o kekahi i kekahi," wahi a nā mea noiʻi ma Salesforce, ka mea i hoʻokuʻu i kāna puke ʻelima o The State of Marketing."Akā naʻe, ʻaʻole i hiki i ka ʻoihana kūʻai a me ka lawelawe lawelawe."

ʻO ia no ka mea ʻo ka hapa nui o nā ʻoihana e hoʻopaʻa i ka Marketing i Sales, a me Sales to Service.ʻO ka hoʻopili pololei ʻana iā lākou i kēia manawa hiki ke uku.

Eia nā wahi ʻehā kahi e hiki ai iā Marketing a me Service ke hana pū e hoʻomaikaʻi i ka ʻike mea kūʻai aku:

1.E hui pū ma ka ʻoihana pūnaewele

Ma kahi o ʻelua hapakolu o nā hui kūʻai kūʻai kiʻekiʻe loa e hui pū me ka lawelawe mea kūʻai aku e mālama i ka pāpaho kaiaulu, ʻike ʻia ka haʻawina Salesforce.ʻO ia ka mea e kaʻana like lākou i nā hana e hana ana i ka ʻike a pane i nā nīnau a ka mea kūʻai aku, hopohopo a me nā hoʻōho.

No ʻoe: E hana i kahi hui o nā mea kūʻai aku a me nā lawelawe lawelawe e hana like ma ka pāpaho pūnaewele.Loaʻa nā manaʻo i kēlā me kēia lā i nā mea kūʻai aku e pono ai e pili ana i nā nīnau a me nā pilikia a lākou e lohe ai.Makemake nā mea kūʻai aku e ʻike i nā mea lawelawe i ka ʻike a lākou e hoʻolālā ai e hoʻokomo i loko o ka nohona, no laila ua aʻo ʻia nā reps a mākaukau e pane i kekahi hoʻolaha.

2. Kāohi i ka leka uila ke kū mai nā pilikia

Ma kahi o 35% wale nō o nā mea kūʻai aku e hoʻopau i nā leka i nā mea kūʻai aku i wehe ʻia nā pilikia e hoʻomau nei a ke hana nei me Service.Ua pilikia kēlā mau mea kūʻai aku.ʻO ka loaʻa ʻana o nā memo kūʻai aku ʻoiai lākou e huhū nei hiki iā lākou ke hoʻonāukiuki iā lākou - a hoʻomaka lākou e hele.

Nou: Makemake ʻo Service e kaʻana like i kahi papa inoa i kēlā me kēia lā - a i ʻole mau manawa i ka lā ma muli o ke koi o kāu mea kūʻai aku - o nā mea kūʻai aku me nā pilikia ākea.Makemake ʻo Marketing e huki i ko lākou mau inoa a me ka hoʻopili ʻana mai nā leka kūʻai aku ma nā ala āpau a hiki i ka lawelawe ʻana i ka hoʻoholo ʻana i nā pilikia.

3. E wehe i ka ʻikepili

Nui nā hui kūʻai a me nā lawelawe lawelawe i nā silos, e mālama ana i kā lākou ʻikepili a hoʻohana iā ia no nā benchmarks kūloko a me nā hoʻolālā hoʻomaikaʻi.Ma kahi o 55% wale nō o nā mea kūʻai aku a me nā mea lawelawe lawelawe e kaʻana like i ka ʻikepili me ka maʻalahi, loaʻa iā Salesforce.

Nou: Makemake ʻo Marketing a me Service e noho pū ma mua e kaʻana like i nā ʻano ʻikepili āpau a lākou e hōʻiliʻili ai a hoʻohana ai.A laila hiki i kēlā me kēia keʻena ke hoʻoholo i ka mea e waiwai ai lākou, e pale aku i ka hoʻonui ʻana i ka ʻike a me ka ʻike e hiki iā lākou ke kāhea hou aku ma hope.Eia kekahi, makemake lākou e hoʻokumu i ko lākou makemake e loaʻa ka ʻikepili a me kā lākou mea e manaʻo ai e hana me ia.

4. E hoʻonoho i nā pahuhopu maʻamau

Ma kahi o ka hapalua o nā hui kūʻai a me nā lawelawe lawelawe e kaʻana like i nā pahuhopu maʻamau a me nā metric, e waiho pinepine iā lākou e holo ma nā ʻaoʻao like ʻole a me ka hoʻokumu ʻana i kahi lumi no nā pilikia i ka ʻike mea kūʻai aku.

No ʻoe: Ke hoʻomaikaʻi ʻia ka hoʻoili ʻana i ka ʻikepili, ka hoʻonohonoho ʻana i ka leka uila a me ka hoʻokele ʻana i ka ʻoihana pūnaewele, makemake ʻo Marketing a me Service e hana pū e hoʻonohonoho i nā pahuhopu e pili ana i ka ʻoluʻolu a me ka paʻa ʻana o ka mea kūʻai aku.

Kope mai ka Pūnaewele Pūnaewele