ʻAʻole hāʻawi ka hapa nui o nā hui B2B i nā mea kūʻai aku i ka hōʻaiʻē kikohoʻe e pono ai lākou - a hiki ke hōʻeha ʻia ka ʻike mea kūʻai aku.

ʻIke nā mea kūʻai inā he B2B a i ʻole B2C.Ke noiʻi nei lākou a pau ma ka pūnaewele ma mua o ke kūʻai ʻana.Huli lākou a pau i nā pane ma ka pūnaewele ma mua o ka nīnau ʻana.Ho'āʻo lākou a pau e hoʻoponopono i nā pilikia ma ka pūnaewele ma mua o ka hoʻopiʻi ʻana.

A ʻaʻole ʻike ka nui o nā mea kūʻai aku B2B i kā lākou makemake.

ʻAʻole mālama i ka wikiwiki

ʻO ka ʻoiaʻiʻo, 97% o nā mea kūʻai aku ʻoihana manaʻo i ka ʻike i hana ʻia e ka mea hoʻohana - e like me nā loiloi hoa a me nā kūkākūkā pūʻulu - ʻoi aku ka hilinaʻi ma mua o ka ʻike a ka hui e waiho ai.Akā naʻe, ʻaʻole hāʻawi nā hui B2B i nā mea hana pūnaewele i hiki i nā mea kūʻai ke launa pū.A ʻo kekahi o ka poʻe e hana nei, ʻaʻole mālama i kā lākou mau hoa B2C.

ʻAʻole hiki i kahi pūnaewele B2B ke hana like me ka B2C.Ma waena o nā kumu: ʻAʻole like ka nui o nā mea kūʻai aku e hāʻawi.ʻOkoʻa loa ka pae o ka hoihoi a me ke akamai o nā mea kūʻai aku no kahi huahana B2C a me B2B.ʻOi aku ka maʻalahi o ka makemake B2B ma mua o ka B2C - ma hope o nā mea a pau, ʻaʻole like nā ʻano o ka poʻe poʻo a me ka waiho ʻana i ke ao e like me nā tacos a me ka pepa toilet.

No nā B2B, pono nā mea kūʻai aku i ka ʻike loea, ʻaʻole nā ​​​​anecdotes.Pono lākou i nā pane ʻoihana ma mua o ka pilikanaka.Pono lākou i ka hōʻoia ma mua o nā pilina.

No laila pehea e hiki ai i kahi B2B ke kūkulu a mālama i kahi pūnaewele pūnaewele no nā mea kūʻai aku e hoʻonui i ko lākou ʻike me ka hui?

ʻO ka mea mua, mai hoʻāʻo e hana hou i nā ʻike pūnaewele B2C.Akā, kūkulu ia ma muli o ʻekolu mau mea nui e ʻike mau ʻia i nā hui B2B i loaʻa nā ʻoihana pūnaewele kūleʻa:

1. Kaulana

Hoʻokomo ka poʻe loea i nā kaiāulu pūnaewele no nā kumu like ʻole ma mua o nā mea kūʻai.Hoʻoikaika lākou no ka mea kōkua ka pūnaewele i ke kūkulu ʻanako lakoukaulana i loko o kahi kaiāulu ʻoihana nui.ʻOi aku ka nui o nā mea kūʻai aku e ka pilina pili kaiaulu.

Nānā nā mea hoʻohana B2B e aʻo, kaʻana like a loaʻa i kekahi manawa nā pōmaikaʻi ʻoihana mai ka lilo ʻana i ʻāpana ikaika o kahi kaiāulu pūnaewele.ʻAʻole makemake nā mea hoʻohana B2C i ka hoʻonaʻauao.

No ka laʻana, kaʻana like ka poʻe noiʻi i kēia kūleʻa: Ua ʻike kahi hui polokalamu Kelemania nui i kahi lele nui i ka hana mea hoʻohana.Hāʻawi nā mea hoʻohana i kā lākou mau hoa i ka mahalo no ka ʻike maikaʻi a me nā ʻike.Ua hele kekahi mau mea kūʻai aku e nānā i kēlā mau kikoʻī i nā noi hana i loko o ka ʻoihana.

2. Nui nā kumuhana

Hāʻawi nā hui B2B i nā kaiāulu pūnaewele ikaika i kahi ākea o ka ʻike.ʻAʻole lākou e nānā wale i kā lākou huahana a lawelawe paha.Loaʻa iā lākou ka noiʻi, nā pepa keʻokeʻo a me nā ʻōlelo e pili ana i nā kumuhana pili i kā lākou mea kūʻai aku ʻoihana.

No ka laʻana, ʻoi aku ka ʻoi aku o ʻelua miliona mau mea hoʻohana i ka lako polokalamu, ʻo ka hapa nui i loaʻa ma ka ʻae ʻana i nā mea hoʻohana e hoʻonui i nā kumuhana ma mua o ka mea i ʻike ʻia e ka hui.Hoʻohana nā mea kūʻai aku i ka paepae e kaʻana like i ka ʻike e hoʻowalewale a kōkua iā lākou.

Wahi a nā mea noiʻi, ʻo ke kaiāulu pūnaewele B2B maikaʻi e hiki ai i nā mea kūʻai ke hoʻomalu.

3. Wehe mai

ʻO ka hope, ʻaʻole kū hoʻokahi nā pūnaewele kikohoʻe B2B.Hoʻopili lākou a hoʻohui pū me nā hui a me nā pūnaewele ʻē aʻe e hoʻoikaika i kā lākou mea kūʻai aku.

No ka laʻana, ua hui pū kekahi ʻōnaehana kaʻa ʻEulopa me nā hanana, nā kahua hana a me nā hui ʻoihana e hoʻomaikaʻi i kāna waihona Q&A, e hui pū ana i kahi kikowaena kikowaena no nā mea pili a makemake paha i ka ʻoihana kaʻa.Mālama nā hoa i kā lākou "puka mua" (ko lākou pūnaewele a i ʻole nā ​​ʻaoʻao Q&A e kūlike me nā pūnaewele o kā lākou hui), akā pili ka ʻike ma hope o ka puka i nā hoa āpau.Ua kōkua ʻo ia i ka ʻōnaehana kaʻa e hoʻonui i ka hoʻopili ʻana o nā mea kūʻai aku 35%.Loaʻa a pane lākou i nā nīnau hou aʻe ma mua o ka manawa.

Punawai: Hoʻololi ʻia mai ka Pūnaewele